Date Posted
29th Apr 2014

What do Social Media and Goldfish have in common?

So, about a month ago as I was thinking about the next post I was going to create on Facebook.

I then looked over to my fish tank and saw that my fish had been passing away.

Then I thought to myself, "why do my fish keep dying", and then for some strange reason I looked at my stats on Facebook and noticed that it had been lacking/dying as well, then I thought well, I wonder if there could be some similarities between these two things....

So, as I'm sure you are aware, social media is shaping the way we use the web.

The way we are connecting with people is changing… 

Rapidly disappearing  is the face to face way of communicating with another human being. Facebook, Twitter, Google+, LinkedIn, FourSquare, Instagram, Pinterest ... this list goes on.... and on.... and on....

It all may sound like a waste of time, the interaction with them can be confusing. You may simply just don't care about them and at worst, involvement may be downright annoying, right?

In my opinion, just like fish, if you don't look after social media platforms, they start to stink. 

However, I'm sorry to have to tell you but you need to be on top of these platforms if you want your website to live through the next 3 years and beyond.

So what is that you need to know?

  • Firstly, what you need to do think about how you can utilise these platforms.
  • Secondly, you need to optimize the platforms you use (have the correct information in the right places).
  • Thirdly, you need to be updating the platforms on a regular basis, with original and well-presented content.
  • Fourthly, you need to be building your fan base and promoting all the platforms that you are using.
  • Fifthly, you need to have a reason for people to want to carry on coming back to view your social media pages.

So what does that have to do with  Goldfish? Well, let’s look at the similarities

  • Goldfish are creatures that need to be fed on a regular basis. Most of the time they don’t tend to get food themselves, they need to be prompted by the smell of the food. The same goes for people, we need to feed our customers with the information that we think they need to hear on a regular basis, and we need to prompt them to engage with our brand.

  • Goldfish will survive if you have a clean tank. If your social media is up to date, uncluttered and it is full of good information and that information in the right places, then your brand will survive on the web, just like the fish.

  • What and how often we feed fish is extremely important. If we over feed gold fish, they can die, and if we under feed goldfish, equally, they can die. so it’s about getting the right balance. It’s the same with social media, if you provide people too much information on a to regular basis then your fan base may decrease. However, the opposite also applies, and that is if you don’t provide information to your customers on a regular basis, they may stop 'following' you altogether.

  • Knowing how to look after our fish is vital. When we become a proud goldfish owner for the first time ,we ask everyone who knows about feeding fish, what food we should feed them, how much we should feed them, how long do I leave them in the bag before putting them in to the tank and so on. Well, getting an experts opinion about social media is also vital. An expert is there to help  guide you through the set up process of social media, they are there to tell you how often and what you need to be providing your customers, they are also there to 'step out of the box' and show you some alternatives to what you are currently doing.

Why do I need to utilise all forms of social media and what are the unique advantages of each?

Facebook – Is the current leading social media platform of the world. It was originally set up with teenagers and university students in mind. However, that is changing. A lot more businesses and broadening demographics are now getting on board with Facebook.

A major advantage of Facebook are the 'apps' that you can have with it, an 'app' being simply an 'application' that enhances the effectiveness of the Facebook experience.
For example, soon to be released is our very own Facebook 'app' which will directly link  into your Friendly Shops website, which will mean that people can view all your products through Facebook, click on that product and be taken to your website. When you change a product on your website, it’s then instantly updated on Facebook. In other words you have your total up to date product catalogue on Facebook. - Contact us now to see a sneak peak demo.

Twitter - Twitter is about very regular, short, communication with your followers. Twitter only allows you to use up to 160 characters in your message. Twitter has recently launched a new layout for your profile and I believe that they have done a good job of development. Although twitter is targeted at people who want to tell others about every second of their life on the internet, it can also  be very useful in a business sense.

For example, say you had a shipment of wrong coloured t-shirts or too many books and you needed to move them quickly. What you can do is send a tweet to the people who have already done business with you, letting them know you have a one day sale on that particular product and then provide them a link to that product on your website so they may purchase it.

Google Plus - Is in an unknown area at the moment and you may, or may not have heard of it before. The plan for Google+ was set up to change the way our search results are displayed.

For example, let’s say if you google “baking” …. If you scroll down the first page, I will almost guarantee that there is a picture of a beautiful face next to the search result and that beautiful face actually means something. It means that an authorised author has written that article and because of that authorship of the article Google then trusts that person or company actually wrote it. This allows Google to filter out spam and other results they don’t want to show, if you don't have an authorised website then say goodbye to some search results.

But in recent blogs that we follow it has been said that Google+ is going to be shutting down, so what do you do about this one, well for now we are using our google plus account. As we have definitely seen an increase in our search results, but we may look at doing other things in the future, as I said Google+ is an unknown....   

So as you can see, social media is here to stay. It's confusing, It's annoying but its essential.
It’s here to change the way we interact with our customers. 

So, just like when you bought your first goldfish, once you have the tank set up then it’s a matter of updating it (feeding them) on a regular basis and providing your fans and followers with things they want to read ( keeping the tank clean and functional ) once you have a good following then the true power of social media begins.

So how do you start, and do you want to know how your social media is performing?
Give us a call  on 0508 37 4363 or click here and we can help answer those questions. 

P.S. Let us get you on the right path with social media and we might even throw in a free goldfish  !!

Well, after all that I hope the goldfish lived to see another day...
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